在2010年底,披头士(The Beatles)乐队与iTunes商店达成协议,随后披头士所有的音乐开始上架销售。今天披头士乐队宣布将会通过iTunes商店发布专属铃声,这些铃声的长度为30秒,售价为1.29美元
所有的铃声包括"Love Me Do", "From Me to You", "She Loves You", "I Want To Hold Your Hand", "Can't Buy Me Love", "A Hard Day's Night", "I Feel Fine", "Eight Days a Week", "Ticket to Ride", "Help!", "Yesterday", "Day Tripper", "We Can Work It Out", "Paperback Writer", "Yellow Submarine", "Eleanor Rigby", "Penny Lane", "All You Need Is Love", "Hello, Goodbye", "Lady Madonna", "Hey Jude", "Get Back", "The Ballad of John and Yoko", "Something", "Come Together", "Let It Be"和"The Long and Winding Road"。
在Walter Isaacson撰写的乔布斯传记中,Walter提到乔布斯的iPad上有7张披头士乐队的专辑。乔布斯是披头士乐队的粉丝,他表示自己的商业模式灵感就来源于披头士,他们四个人都不能单独控制住局面,只有他们互相平衡、配合才能达到完美。商业的创新需要的是团队,不是一个人的力量。